Miss Latina US Elynor Martinez in Meadow Gold ad.
Awards at its SmartMarketing conference in New Orleans. The awards honor the top
marketing, public relations, and advertising efforts for the Dairy Industry. This year's
competition, co-sponsored by Dairy Field Magazine, featured more than 200 entries
ranging from website design to new product packaging.
To discuss sponsorship opportunity, contact: Acirema Alayeto, Tel. 305 559-2593, admin@missamericalatina.com
The award for the "Best Overall Ethnic Marketing Campaign" was presented to
Meadow Gold Dairy of Utah for its program that used
Miss Latina US as its spokesperson
to promote Meadow Gold products in print ads, TV ads, on coupons and at public
appearances. As a result of the campaign, Meadow Gold has
increased sales and brand
awareness among the Hispanic population for its entire product line.
Miss Latina Pageant contestants at Macy's San Antonio
Miss Latina US at Macy's for Hispanic Heritage Promotion in Texas
Pageant contestants at MACY'S department store in San Antonio during
pageant week.
Titleholder at MACY'S
department store  
during Hispanic
Heritage Month
campaign in TX.
Award-winning campaign by Meadow Gold with Miss Latina US
IDFA Announces 2004 Achieving Excellence Award Winners
(New Orleans - March 18, 2004) The International Dairy Foods Association
(IDFA) today announced the winners of the 2004 Achieving Excellence
Elizabeth Robaina for ORS Hair Care
Sponsorship of the Miss U.S. Latina® national and state pageants and their winners offers excellent market
opportunity and exposure. Hispanics have a high regard for pageant queens and the prestigious image of
Miss U.S. Latina titleholders make them especially attractive to this market -- both in English and Spanish.
Namaste Laboratories launched into the U.S. Hispanic market with Miss U.S. Latina 2010 endorsing their ORS hair care brand
nationally and have since added sponsorships of affilliated state pageants in target markets.
Promotional opportunities
can include ad campaigns,
spokesmodel and product/
services endorsements,
personal appearances at
public functions, events and
company premises, brand
exposure at pageant events,
and much more.
Sasha Zacarias for ORS Hair Care
Marice Morales for ORS Hair Care